Hi, I’m Karina — your brand’s new secret weapon
Copywriter, marketer, and digital strategist with a passion for powerful storytelling
A little about me
Over the last 13 years, I have helped influential people and brands grow, engage, and activate their audiences.
Thought leaders and bestselling authors. Iconic media companies and award-winning podcasts. Indie filmmakers and cultural innovators.
My diverse career has been driven by a love of people and storytelling, and informed by a background in journalism and psychology.
Whether you need to create a compelling campaign or clickable copy, I will help you tell your story with maximum impact.
Services
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Find the right words to connect with (and convince!) your audience.
I’ll help you say what you mean—in a way they’ll love—across every customer touchpoint, including:
• Social captions
• Email newsletters
• Push notifications
• Website pages
• Print ads
• App screens
And more.
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Remove the guesswork from the tech essentials of running a modern business.
I'll efficiently build and maintain your:
• Domain and website
• Email service provider and newsletters
• CRM
• CMS
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Scratching your head to create compelling campaigns?
I can help you activate and engage your audience across platforms and touchpoints.
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Ditch the social media stress, once and for all.
I’ll make content curation and creation both fun and effective.
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Can't quite capture your brand's essence? Struggling to shape the narrative?
Let’s create and clarify your story and messaging.
Testimonials
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Karina was an incredible addition to the Harry Walker Agency team. She was equal parts witty wordsmith and visionary marketer. She always brought fresh ideas to a brainstorm that were holistically sourced from her passion for the digital world, her background in psychology and her keen perspectives on how to reach the masses in an authentic yet engaging way. And her focus on efficient execution was flawless.
Mirjana Novkovic, former VP of Marketing, Harry Walker Agency
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I had the pleasure of managing Karina during her time as a writer for the Soluna app at Kooth, where her talent for creating thoughtful, engaging content truly resonated with our Gen Z audience. Her ability to craft compelling narratives and connect with readers was matched only by her incredible versatility and commitment to supporting our team beyond her writing duties. Karina is a problem solver, always thinking ahead to identify gaps and provide solutions. Beyond her technical skills and creative talent, she’s a joy to collaborate with—a thoughtful, resourceful, and generous team member who supports everyone around her. I wholeheartedly recommend Karina to any organization looking for a dynamic, caring, and creative professional who consistently goes above and beyond. She’s the kind of person who leaves a lasting, positive impact wherever she goes.
Sara Crolick, Editorial Director, Kooth
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Karina is an invaluable extension of our team. She has helped us turn our content into entertaining, easily digestible, educational newsletters that keep our audience actively engaged with the brands that we support. Karina is thoughtful and strategic in all of her work with a laser focus on understanding our target audiences. Most of all, Karina is fun to work with and a great collaborative partner.
VP of Product Marketing, leading fintech company
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It was a pleasure working with Karina. She is proactive, responsive, and is always willing to jump in with new ideas. If you're seeking a thoughtful and hard-working creative partner, Karina is sure to be an asset to you.
Ozan Varol, bestselling author of Think of Like a Rocket Scientist and creativity expert
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I highly recommend Karina for her exceptional writing skills and strategic thinking which greatly contributed to the launch of our award winning documentary film, "Love, Jamie." Her ability to craft and design a compelling narrative for our website and marketing materials ensured that our messaging resonated with our audiences. On a personal note, her creative thinking and unique sense of the world has also helped me navigate my own artistic journey.
Karla Murthy, Award-winning documentary filmmaker and producer
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We hired Karina to write product copy for a new product collection. She was fast, responsive, and nailed our tone of voice from the start. We will definitely work with her again!
Maria Boustead, Founder of PoCampo and industrial designer
Recent Work Highlights
Copywriter & Proofreader
Scholastic
Clutching my new books from the Scholastic Book Catalog was childhood magic. I lived out every little writer/reader’s dream, crafting copy for the iconic red book publisher and media company.
Writer, Brand & Copy
Kooth Digital Health
Kooth is a trailblazer in digital mental health care, supporting millions worldwide. I’m a founding member of the U.S. content team, pitching and writing content for their new app Soluna — a groundbreaking mental health initiative for Gen Z folks in California.
Strategic Consultant
Love, Jamie
It was an honor to collaborate with Emmy-nominated producer and filmmaker Karla Murthy on her new film Love, Jamie (Outfest 2023 winner, Grand Jury Prize for Outstanding Documentary Short Film).
Marketing & Social Media Consultant
Live from Mount Olympus Podcast
Hadestown Tony Award winners Rachel Chavkin and André De Shields reunited in this electrifying podcast that brings Greek mythology to life. I worked on Seasons 1 and 2, during which it became a NYT Critic’s Pick and top Apple podcast, along with generating Webby Award nominations and a Bullhorn Award for Best Kid’s Podcast. Now in its fourth season, it has been downloaded over one million times!
Marketing & Social Media Consultant
Laurel Braitman
Nobody has quite done it all — but New York Times bestselling author, TED speaker, and Stanford University professor Laurel Braitman comes pretty darn close. I guided the marketing for her latest book, a stunning memoir about love and loss.
Marketing & Operations Consultant
Speaker Story Bank
When two respected veterans of the public speaking world combined forces to start their own consulting firm and transform the industry, I knew I needed to get involved. I helped build everything from the ground up, including internal infrastructure, external messaging and branding.